Deep Research
The Whatnot-Shopify Math Most Sellers Are Ignoring
Whatnot's April 29 Shopify integration unlocks live commerce for any DTC brand — but cadence, not the channel, is what produces the 10x to 100x outcomes.
Customers Research With AI. They Buy Somewhere Else
OpenAI just killed its in-chat checkout, and the freshest survey data explains why: shoppers will let an LLM read the spec sheet, but the wallet still opens on a familiar storefront. That gap is where sellers should be operating.
TikTok Shop's May Reset: Reject a Return, Ship It Back
A new Store Rating formula, mandatory seller-to-buyer returns, and brand-name enforcement quietly rewrite the seller accountability stack starting this month.
The Commission Ladder That Built Comfrt
TikTok Shop turned on dynamic tiered commissions in October. Here's what Comfrt, Physician's Choice, Top Fox, and Love & Pebble are doing with them — and what a small seller can copy on Monday.
Amazon's New 60-Day Cash Squeeze — And Why Cross-Border Sellers Pay Twice
A March payout change, an April 17 fuel surcharge, and a nearly-implemented ad auto-deduct quietly collapsed roughly 60 days of working capital — and cross-border sellers absorb the hit twice.